Blockchain companies have a number of different strategies at their disposal in order to make market gains.

Many of these enterprises are finding new and innovative ways of utilising peer-to-peer networks to encrypt sets of data and offer fresh methods of doing business.

These decentralised systems offer a bold solution that is outside of the traditional realms of engaging in transactions, but to earn dividends there is a need to set a list of priorities and hit key targets.

We will examine these targets in more detail, outlining how these gains are obtained over time.


Data Protection Prioritised

Investors are attracted to great blockchain companies that have systems and operating models in place that guarantees user protections. When sensitive data is exposed or hacked and placed into the wrong hands, the entire cryptocurrency is at threat of collapsing. To generate momentum and to build a brand that is attractive to participants, it is necessary to develop a form of technology that not only looks the part, but actually provides the sound infrastructure to avoid some of those catastrophes that have been documented.


Numerous Investors & Stakeholders Involved

Risk has to be diversified when it comes to blockchain companies making gains in the market. This is where a series of different investors and stakeholders can play their role, providing the resources and capital to improve upon the technology and build the network from the ground up. Such backing will provide confidence in the brand and build momentum in the market where prospective investors want to jump onboard. That type of validation has to begin somewhere.


Identifying New Trends & Opportunities

Blockchain companies don’t work correctly if they remain static in their thinking and their operating model. This is where it is necessary to consider the value-exchanges that are occurring between various parties and how such a disruptive technology can be successfully integrated into new markets and key community segments. If this practice is viewed as a fluid exercise where developments and innovations are embraced, then tangible gains are able to be realised.


Quality Workplace Culture

A quality workplace culture is not a discussion point that is only relevant to blockchain companies. Yet for an industry that is still in its infancy, it is crucial to have developers, analysts, organisers and other stakeholders on the same page and working towards the same objectives. These elements are overseen by professional operators who showcase leadership skills, informing new participants about the workplace culture and ensuring that current personnel are upholding those same values.


Working Within Parameters of Proven Business Model

It might appear counterintuitive and even a touch ironic to discuss blockchain companies in the context of conforming to industry norms, but to date in 2019 there are officially seven forms of business models that have proven themselves successful.

This will range from:

  • Blockchain as a service (BaaS)
  • Blockchain professional services
  • Network fee charge
  • P2P business model
  • Token economy
  • Blockchain-based software product
  • Development platforms

When organisations settle on the role of these types of enterprises and what role they play, it is easier to designate roles, set agenda items and create an operating infrastructure that performs to an optimised level.


Making market gains is far from a simple exercise for blockchain companies irrespective of what stage of the lifecycle they have reached. This is a multifaceted industry that involves a lot of responsibilities and moving parts, giving a competitive edge to brands who have a clear leadership structure and collective goals that everyone is striving towards. If those pieces of the puzzle are in place, then the goals will be obtainable in the short and long-term future of the enterprise.